Vigilante: A Film by Peter Salido

When the heat, traffic, and pace of Guadalajara start catching up with him, WTB athlete Peter Salido knows exactly where he's headed. Just a couple of hours south sits Mazati Gravity Reserve in T...

Why Your Saddle Hurts - And Why More Padding Won’t Fix It

Find your fit with WTB’s Fit Right System Bike saddle pain has a way of turning a good ride into a countdown. One minute you’re settling into the route. The next, you’re shifting around, sta...

WTB Frequency 7X Hubs Power Cannondale Factory Racing to World Cup Victory

Luca Martin takes first Men Elite XCO World Cup win of the season in Lenzerheide aboard Cannondale Factory Racing’s Reserve Wheels equipped with WTB Frequency 7X hubs

Pack Member Spotlight: Amy Morrison

Amy Morrison is fast but that's only part of the story. She teaches health education, coaches high school mountain bikers, runs women’s clinics, races enduro at the highest level, and still talks...

Tubeless Setup Should Not Be a Wrestling Match. Here’s How to Get It Right.

Tubeless has a reputation for being messy, stubborn, and a little intimidating. It does not have to be. Use the right parts, work in the right order, and the whole thing starts to make a lot more...

200 Miles Is a Long Time to Be Uncomfortable. Get Your Saddle Right.

Most riders spend weeks dialing in tire choice for Unbound. They obsess over casing, width, and tread pattern. Then they bolt on whatever saddle came with the bike and call it done. That’s backw...

Your Tire Choice Could End Your Race. Choose Right.

Unbound isn’t a gravel race. It’s a 200-mile survival test disguised as one, and the Flint Hills don’t bluff. Those sharp, arrowhead-grade flint rocks have ended more races than bad legs ever wi...

Everyone Deserves a Favorite Saddle

Everyone Deserves a Favorite Saddle WTB Fit Right will help you find yours   MILL VALLEY, CALIFORNIA — WTB overhauls Fit Right System to make saddle choice more intuitive by factoring in body me...

Why a WTB Saddle Should Be On Your Road Bike

Looking for the best road bike saddle? Don’t overlook WTB. Known for mountain and gravel gear, WTB’s Fusion Formtechnology delivers tuned flex, power transfer, and comfort perfect for road cycling....

The Engineering Behind Mountain Bike Tire Design

Every rider knows those moments when your mountain bike tire hooks up perfectly in a loose corner or finds traction where it shouldn't exist. What many don't realize is that these moments aren't a...

Accessories for Every Rider: WTB’s Must-Have Add-Ons

Discover WTB accessories built for every rider. From tubeless essentials and TPU tubes to Rocket Plug Kits, Max Flow Valves, and TCS Sealant, explore gear that keeps you rolling.

Bikepacking Tires & Saddles: Best WTB Gear for Long Rides

When you’re gearing up for a bikepacking adventure, two components matter more than almost anything else: your tires and your saddle. The right combination keeps you rolling efficiently, comfortab...

The Best E-Bike Mountain Bike Tires from WTB Featuring SG1 Technology: Ride Farther, Stronger, Smarter

WTB SG1 eMTB tires provide all the traction and durability you need for big mountain adventure or bike park laps with mates.

How to choose the right mountain bike tire for your terrain?

The right mountain bike tire can transform your ride — making trails smoother, climbs easier, and descents way more fun. But with so many tread patterns, widths, and casing options, how do you pic...

THE MALVERNS CLASSIC: A PHOTO STORY

The Malverns Classic is the UK’s biggest mountain bike festival, held at Eastnor Deer Park. Join family-friendly races, epic trails, retro bikes, trade expo, live music, camping, and fun for all ages

Behind the Scenes with Sean Madsen the Senior Product Developer at WTB

Meet Sean Madsen – The Biomechanics Brain Behind WTB’s Saddles & Grips Behind every great product, innovation, and milestone at WTB is a team of exceptional individuals. WTB: Brought to You...

Which WTB Tire Casing Do You Need?

 The past few years have seen WTB engineers working hard to develop and refine the technology used in the brand's tubeless tire offering. The goal was to deliver three different casing options, eac...

The Best Tires For Grinduro

Crushing Grinduro: Choosing the Best WTB Bike Tire for Your Gravel Bike Grinduro isn’t just another gravel event—it’s a beast of mixed surfaces, steep climbs, rocky descents, and pavement punc...

How to Set Up Tubeless Bike Tires Like a Pro

How to Set Up Tubeless Tires Like a Pro Tubeless tires are one of the best upgrades you can make to your ride—better traction, fewer flats, lower pressures, and that smooth, planted feel that ma...

Zach & Whitney Allison – The Gravel Power Duo

Zach & Whitney Allison – The Gravel Power Duo Putting Vulpines to the TestSome athletes ride fast. Some ride far. And then there’s Zach and Whitney Allison, the WTB gravel duo who do both—and ...

What is Big Gravel?

The gravel scene has exploded over the past decade, evolving from backroad jaunts to full-blown off-road epics that push riders and equipment to the limit. Enter Big Gravel—a new breed of gravel ri...

Behind the Scenes with Becky Gardner

Meet Becky Gardner – Rider, Filmmaker and the Heart of WTBs Content   Behind every great product, innovation, and milestone at WTB is a team of exceptional individuals. WTB: Brought to You By is...