Why WTB TCS Sealant Should Be in Your Tires

When it comes to cycling, there’s nothing worse than an unexpected flat disrupting your ride. That’s why WTB TCS Sealant is a game-changer. Designed to keep you rolling through the toughest terra...

The Return of a Classic: WTB’s Original Trail Grip Is Back—in Tan!

Old school soul. Modern feel. Timeless traction. For those who remember the early days of WTB, the Original Trail Grip was a staple on the bars of mountain bikes that took us deep into the woods...

Wire Bead vs. Folding Bead Tires: What’s the Difference and Which Should You Choose?

When shopping for new tires, you’ll often come across two main types: wire bead and folding bead. But what do these terms mean, and how do they affect your riding experience? Understanding the dif...

Why Go Tubeless? The Benefits of Ditching Tubes

At WTB, we’re big fans of going tubeless. Why? Because —it’s a better way to ride. Whether you’re a gravel grinder, a mountain shredder, or a weekend adventurer, tubeless tires offer significant a...

Makers Collective: Meet Maria Benson from Cervelo

MAKERS COLLECTIVE: MEET MARIA BENSON DIRECTOR OF PRODUCT FROM Cervélo Product management is more than just a profession—it’s an art of balancing strategy, creativity, and execution. With the WTB M...

Tubes vs. Tubeless: Which Set-up is Right for You?

Tubes vs. Tubeless  The choice between tubes and tubeless isn’t just a question of preference—it’s about finding the setup that fits your riding style, terrain, and adventure goals. At WTB, we kn...

Amy Morrison Tops the Podium at the North American Enduro Cup

Amy Morrison Wins at North American Enduro Cup 2025 Amy Morrison has done it again—this time taking the top step at the 2025 North American Enduro Cup, one of the most prestigious and punishing ...

WTB Peacekeeper: Fast Rolling, Hard Charging

FRANKFURT, GERMANY - June 23rd, 2025 WTB is proud to introduce the all-new WTB Peacekeeper, a versatile trail tire built for riders who expect XC efficiency without giving up confident handling ...

What is Fusion Form Technology?

WTB Fusion Form Saddles WTB first introduced Fusion Form technology in 2023 with the launch of the Gravelier & Devo saddles. Those models were very well received, and since then, even more new ...

Sneak Peek – WTB’s Big Reveal at Eurobike 2025 in Frankfurt

Eurobike 2025: Get Ready for WTB’s Biggest Launch of the Year The wait is nearly over. WTB is unveiling its newest performance product at Eurobike 2025, and we couldn’t be more excited to bring ...

Makers Collective: Meet Senior Product Manager Joe Meiser from Salsa Cycles

Salsa's Senior Product Manage: Joe Meiser – Designing for the Long Haul At the intersection of product design and boundary-pushing adventure, you’ll find Joe Meiser, Senior Product Manager at Salsa...

Conquer Big Gravel with the All-New WTB Nano 52 Gravel Tire

More Volume. More Speed. Meet the Nano 52 Gravel Tire. Big gravel demands big performance. That’s why the Nano 52—the latest addition to WTB’s legendary gravel tire lineup. Engineered for riders...

Meet Johs. Huseby- The Visionary behind WTB's Saddles and OEM Sales

Behind the Scenes with Johannes Huseby WTB's Director of Global OEM Sales & Product Vision Nicknames: Johs, Toast, JuiceIf you’ve ever wondered who helps steer the ship behind WTB’s success or ...

Eurobike 2025 Preview: WTB Launching New Product in Frankfurt

Gear Up for Eurobike 2025 – WTB is Bringing Something Big to Frankfurt The countdown to Eurobike 2025 has officially begun, and trust us—you’ll want to mark your calendars. From June 25–29, the ...

Unbound 2025 Results: Whitney Allison Takes 14th on WTB Resolute 50s

Whitney Allison Places 14th at Unbound Gravel on WTB Resolute 50 SG2: A Testament to the Best Gravel Tire for Unbound The 2025 edition of Unbound Gravel brought the usual mix of fast starts, unp...

3 Reasons to Visit the WTB Booth at Eurobike 2025

3 Reasons to Visit the WTB Booth at Eurobike 2025—Plus, What to Explore in Frankfurt If you’re headed to Eurobike 2025, you’ve probably already started mapping out your show-floor game plan. Wit...

Tires of Choice for Lost and Found 2025

Best WTB Tire Setup for Lost and Found Gravel Race in Portola, CA Northern California’s Lost and Found Gravel Festival throws down big miles and bigger terrain—loose corners, fast fireroad desce...

WTB Vulpine vs Vulpine S

Comparing the WTB Vulpine and WTB Vulpine S Gravel Tires When it comes to gravel riding, tire choice can make all the difference. With countless options available, finding the right tire that sui...

The Best Gravel Tires for Unbound 2025

Best WTB Gravel Tires for Unbound Gravel: Conquer the Flint Hills with Confidence When it comes to Unbound Gravel in Emporia, Kansas, one thing is guaranteed—you’ll need a tire that’s as tough a...

The Perfect Tubeless Tool- WTB Rocket Tool: Compact, Durable, and Always Ready

Every cyclist knows the importance of being prepared for the unexpected, whether it’s a quick adjustment on the trail or a mid-ride fix. That’s where the WTB Rocket Tool comes in. Designed with ver...

The Makers Collective: Meet Amy Nelson, Product Manager at Santa Cruz Bicycles

Product management is more than just a profession—it’s an art of balancing strategy, creativity, and execution. With the WTB Makers Collective Blog series, we believe in amplifying the voices of th...

WTB at TDS Enduro: A Legacy of Community and Racing

WTB showed up in full force at TDS Enduro 2025, where muddy conditions, tight racing, and good vibes ruled the weekend. With Vigilante tires leading the charge, our athletes powered through the cha...