THE MALVERNS CLASSIC: A PHOTO STORY

The Malverns Classic is the UK’s biggest mountain bike festival, held at Eastnor Deer Park. Join family-friendly races, epic trails, retro bikes, trade expo, live music, camping, and fun for all ages

Behind the Scenes with Sean Madsen the Senior Product Developer at WTB

Meet Sean Madsen – The Biomechanics Brain Behind WTB’s Saddles & Grips Behind every great product, innovation, and milestone at WTB is a team of exceptional individuals. WTB: Brought to You...

Which WTB Tire Casing Do You Need?

 The past few years have seen WTB engineers working hard to develop and refine the technology used in the brand's tubeless tire offering. The goal was to deliver three different casing options, eac...

The Best Tires For Grinduro

Crushing Grinduro: Choosing the Best WTB Bike Tire for Your Gravel Bike Grinduro isn’t just another gravel event—it’s a beast of mixed surfaces, steep climbs, rocky descents, and pavement punc...

How to Set Up Tubeless Bike Tires Like a Pro

How to Set Up Tubeless Tires Like a Pro Tubeless tires are one of the best upgrades you can make to your ride—better traction, fewer flats, lower pressures, and that smooth, planted feel that ma...

Zach & Whitney Allison – The Gravel Power Duo

Zach & Whitney Allison – The Gravel Power Duo Putting Vulpines to the TestSome athletes ride fast. Some ride far. And then there’s Zach and Whitney Allison, the WTB gravel duo who do both—and ...

What is Big Gravel?

The gravel scene has exploded over the past decade, evolving from backroad jaunts to full-blown off-road epics that push riders and equipment to the limit. Enter Big Gravel—a new breed of gravel ri...

Behind the Scenes with Becky Gardner

Meet Becky Gardner – Rider, Filmmaker and the Heart of WTBs Content   Behind every great product, innovation, and milestone at WTB is a team of exceptional individuals. WTB: Brought to You By is...

Why WTB TCS Sealant Should Be in Your Tires

When it comes to cycling, there’s nothing worse than an unexpected flat disrupting your ride. That’s why WTB TCS Sealant is a game-changer. Designed to keep you rolling through the toughest terra...

The Return of a Classic: WTB’s Original Trail Grip Is Back—in Tan!

Old school soul. Modern feel. Timeless traction. For those who remember the early days of WTB, the Original Trail Grip was a staple on the bars of mountain bikes that took us deep into the woods...

Wire Bead vs. Folding Bead Tires: What’s the Difference and Which Should You Choose?

When shopping for new tires, you’ll often come across two main types: wire bead and folding bead. But what do these terms mean, and how do they affect your riding experience? Understanding the dif...

Why Go Tubeless? The Benefits of Ditching Tubes

At WTB, we’re big fans of going tubeless. Why? Because —it’s a better way to ride. Whether you’re a gravel grinder, a mountain shredder, or a weekend adventurer, tubeless tires offer significant a...

Makers Collective: Meet Maria Benson from Cervelo

MAKERS COLLECTIVE: MEET MARIA BENSON DIRECTOR OF PRODUCT FROM Cervélo Product management is more than just a profession—it’s an art of balancing strategy, creativity, and execution. With the WTB M...

Tubes vs. Tubeless: Which Set-up is Right for You?

Tubes vs. Tubeless  The choice between tubes and tubeless isn’t just a question of preference—it’s about finding the setup that fits your riding style, terrain, and adventure goals. At WTB, we kn...

Amy Morrison Tops the Podium at the North American Enduro Cup

Amy Morrison Wins at North American Enduro Cup 2025 Amy Morrison has done it again—this time taking the top step at the 2025 North American Enduro Cup, one of the most prestigious and punishing ...

WTB Peacekeeper: Fast Rolling, Hard Charging

FRANKFURT, GERMANY - June 23rd, 2025 WTB is proud to introduce the all-new WTB Peacekeeper, a versatile trail tire built for riders who expect XC efficiency without giving up confident handling ...

What is Fusion Form Technology?

WTB Fusion Form Saddles WTB first introduced Fusion Form technology in 2023 with the launch of the Gravelier & Devo saddles. Those models were very well received, and since then, even more new ...

Sneak Peek – WTB’s Big Reveal at Eurobike 2025 in Frankfurt

Eurobike 2025: Get Ready for WTB’s Biggest Launch of the Year The wait is nearly over. WTB is unveiling its newest performance product at Eurobike 2025, and we couldn’t be more excited to bring ...

Makers Collective: Meet Senior Product Manager Joe Meiser from Salsa Cycles

Salsa's Senior Product Manage: Joe Meiser – Designing for the Long Haul At the intersection of product design and boundary-pushing adventure, you’ll find Joe Meiser, Senior Product Manager at Salsa...

Conquer Big Gravel with the All-New WTB Nano 52 Gravel Tire

More Volume. More Speed. Meet the Nano 52 Gravel Tire. Big gravel demands big performance. That’s why the Nano 52—the latest addition to WTB’s legendary gravel tire lineup. Engineered for riders...

Meet Johs. Huseby- The Visionary behind WTB's Saddles and OEM Sales

Behind the Scenes with Johannes Huseby WTB's Director of Global OEM Sales & Product Vision Nicknames: Johs, Toast, JuiceIf you’ve ever wondered who helps steer the ship behind WTB’s success or ...

Eurobike 2025 Preview: WTB Launching New Product in Frankfurt

Gear Up for Eurobike 2025 – WTB is Bringing Something Big to Frankfurt The countdown to Eurobike 2025 has officially begun, and trust us—you’ll want to mark your calendars. From June 25–29, the ...