WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren’t much more than cobbled-together oddities. The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB’s high-end components. WTB was able to turn our passion for bikes into a successful business.

Today WTB is a global enterprise; our innovative components are used for trail riding, transportation, recreation and elite racing across the globe. After 26 years things have changed a bit here at WTB–our little garage has morphed into a real office and the bikes we ride and the components we make have evolved to meet the needs of today’s riders, racers, and commuters. What hasn’t changed is our passion for cycling and our commitment to providing the cycling community with durable, reliable, high-performance components.

WTB is committed to providing our customers with progressive, durable and safe parts and accessories. We are committed to providing our owners and employees with enjoyable and fulfilling work, fair compensation and an opportunity to reach their personal and collective potentials. We are a strong advocate for the bicycle as a contributor to personal, societal, and environmental well being, and continually strive to be a socially conscious company providing inspiration to our community and a service to the planet.